4.9
Rated 4.9 out of 5 stars
604 Reviews

Pure Matcha

Ceremonial Bestseller
Bestseller
4.9
Rated 4.9 out of 5 stars
604 Reviews

Pure Matcha

Ceremonial Bestseller

"Best Matcha Powder for Lattes" - New York Magazine
"The Best Matcha Powder for 2023" - Food & Wine
"Consider caffeine jitters a thing of the past." - TODAY

The foundational green superfood for energy, focus, and cellular health for all. Pure Matcha goes beyond Ceremonial Grade: freshly shade-grown and cold-processed in Uji, Japan for maximum antioxidant and amino acid content.

In a survey of real customers:
64% reported reduced anxiety after switching from coffee to Pure Matcha
76% reported fewer caffeine jitters after switching from coffee to Pure Matcha
74% reported improved focus after drinking Pure Matcha

  • l-theanine: amino acid for serene focus
  • 60mg caffeine: lasting jitter-free energy
  • polyphenols + catechins: antioxidants for glowing skin
  • chlorophyll: green detoxifier

matcha green tea powder (nothing else!)

Whisk 1 tsp. with warm water (and sweetener if desired), then pour over 8 oz. milk of your choice. Check out our tutorial here!

Make Your Matcha Kit
The all-in-one kit for matcha at home.
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"Best Matcha Powder for Lattes" - New York Magazine
"The Best Matcha Powder for 2023" - Food & Wine
"Consider caffeine jitters a thing of the past." - TODAY

The foundational green superfood for energy, focus, and cellular health for all. Pure Matcha goes beyond Ceremonial Grade: freshly shade-grown and cold-processed in Uji, Japan for maximum antioxidant and amino acid content.

In a survey of real customers:
64% reported reduced anxiety after switching from coffee to Pure Matcha
76% reported fewer caffeine jitters after switching from coffee to Pure Matcha
74% reported improved focus after drinking Pure Matcha

  • l-theanine: amino acid for serene focus
  • 60mg caffeine: lasting jitter-free energy
  • polyphenols + catechins: antioxidants for glowing skin
  • chlorophyll: green detoxifier

matcha green tea powder (nothing else!)

Whisk 1 tsp. with warm water (and sweetener if desired), then pour over 8 oz. milk of your choice. Check out our tutorial here!

Antioxidants
Ceremonial Grade
Gluten Free
Green Superfood
Jitter-Free Energy*
Vegan
Product Details
What makes Pure Matcha special?

Pure Matcha is a delicious, ceremonial grade green tea sourced from Uji, Japan. It’s organically grown and certified radiation-free and heavy metal-free. It’s also vegan, gluten free, and non-GMO.

Can I swap coffee for Pure Matcha?

Absolutely! Pure Matcha is the perfect energizing swap for coffee. Thanks to its high amino acid content, Pure Matcha is better for your brain and won't give you the shakes or jitters often experienced with coffee consumption.

Will Pure Matcha boost my energy?

Pure Matcha is our favorite way to energize! One serving of Pure Matcha contains approximately 60mg of caffeine per serving, the same amount as a shot of espresso, and provides a gentle, sustained boost of energy.

What does Pure Matcha taste like?

Pure Matcha has smooth and mellow green tea flavors. We love drinking Pure Matcha on its own or with a sweetener like honey or maple syrup to enhance its natural flavor!

Is Pure Matcha good for gut health?

Yes! Pure Matcha can encourage growth of good bacteria in the gut and improve digestion. Pure Matcha is also anti-inflammatory, with high levels of antioxidants.

How many lattes can I make with Pure Matcha?

Our 40g tin contains approximately 15 servings, while our 100g pouch contains approximately 33 servings. The number of servings per container can vary depending on how strong you prefer your lattes!

Have a question we haven’t answered here?

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4.9
Rated 4.9 out of 5 stars
Based on 604 reviews
Total 5 star reviews: 570 Total 4 star reviews: 23 Total 3 star reviews: 6 Total 2 star reviews: 3 Total 1 star reviews: 2
99%would recommend these products
TasteRated 4.9 on a scale of 1 to 5
QualityRated 4.9 on a scale of 1 to 5
ResultsRated 4.9 on a scale of 1 to 5
Feel Good FactorRated 4.9 on a scale of 1 to 5
604 reviews
  • DK
    Delaney K.
    Verified Buyer
    I recommend this product
    Age Range 18 - 24
    Benefits energy
    Best uses lattes, coffee replacement
    Rated 5 out of 5 stars
    10 hours ago
    Best matcha

    The best matcha and super good quality. I drink it almost every day!

    TasteRated 5.0 on a scale of 1 to 5
    QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
    Feel Good FactorRated 5.0 on a scale of 1 to 5
  • KG
    Korie G.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Benefits mood
    Best uses lattes, coffee replacement
    Rated 5 out of 5 stars
    Yesterday
    Matcha

    I like the Pure Matcha a lot. It has a great taste & I believe it’s quality matcha for a reasonable price. I’m happy to have discovered this BIPOC brand!

    TasteRated 5.0 on a scale of 1 to 5
    QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 4.0 on a scale of 1 to 5
    Feel Good FactorRated 5.0 on a scale of 1 to 5
  • NK
    Nakeyshia K.
    Verified Buyer
    I recommend this product
    Age Range 45 - 54
    Benefits energy, metabolism, mood
    Best uses lattes
    Rated 5 out of 5 stars
    3 days ago
    My Favorite Matcha

    This matcha is smooth, delicious and provides the perfect energy boost!

    TasteRated 5.0 on a scale of 1 to 5
    QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
    Feel Good FactorRated 5.0 on a scale of 1 to 5
  • JG
    Jennifer G.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Benefits energy
    Best uses lattes
    Rated 5 out of 5 stars
    1 week ago
    Fav matcha!

    I've tried a few other matchas but continue to repurchase this one! Have used it to make matcha lattes as well as matcha mocktails and they're always so good!

    TasteRated 5.0 on a scale of 1 to 5
    QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
    Feel Good FactorRated 5.0 on a scale of 1 to 5
  • MG
    Marta G.
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    Benefits digestion, energy, immunity
    Best uses lattes
    Rated 5 out of 5 stars
    1 week ago
    Amazing!

    The color and the aroma -- just like the matcha I bought in Uji!!

    TasteRated 5.0 on a scale of 1 to 5
    QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
    Feel Good FactorRated 5.0 on a scale of 1 to 5
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